Dallas Venture Capital leads $8 million funding round into Hippo Video

[Dallas, Texas, 02/15/2022] – Hippo Video, a leading interactive video platform to increase salesengagement, today announced an $8 million funding round led by Dallas Venture Capital (DVC) withparticipation from Alpha Wave Incubation, KAE Capital, and Exfinity Venture Partners to supportthe company’s rapid expansion across the U.S.

Operating in a challenging macro-environment, sales leaders across all industries are underimmense pressure to increase productivity and efficiency and achieve revenue targets – in manycases with fewer resources. At the same time, video messaging has become an essential part ofthe sales technology stack for pipeline growth, as cited by Gartner. Yet, video personalizationhistorically has been unscalable, due to the copious amount of time and resources required forsales teams to create them. Additionally, video generally fails to provide interaction to keep theviewer engaged.

Hippo Video’s generative AI engine, Humanize AI, allows for hundreds of hyper-personalizedvideos to be made in a single day, leading to an increase in meetings booked, higher engagement,and improved win rates. Hippo Video’s easy-to-use, comprehensive platform enables sales teamsto significantly increase engagement with personalized video outreach, delivering a level of ROIthat is unattainable with other solutions.

“Businesses realize that video is a more impactful medium to establish better relationships thatturn prospects into customers – but they have been unable to capture its full potential in the salesprocess,” said Karthi Mariappan, co-founder and CEO of Hippo Video. “By humanizingconversations with hyper-personalized, interactive videos, and enabling sales teams to distributecustom videos at scale, Hippo Video helps sales teams increase the pipeline and engagementwhich translates into higher win rates and revenue. This new capital will help us reach morecompanies in need of automated video technology to help them stand out among theirprospects.”

“Hippo Video is a pioneer in leveraging generative AI and has built a multi-channel videomarketing and sales engagement platform for enterprise users to create, share, and distributeengaging videos to improve outcomes for Sales, Marketing, and Customer Success teams,” saidDayakar Puskoor, founder of Dallas Venture Capital. “We are thrilled to invest in Hippo Video whohas demonstrated exponential growth in customers, users, and revenue.”

“As a cross-border venture capital firm, DVC has long been identifying and investing in early stateB2B SaaS companies based in India and helping them scale globally by leveraging our DVCAdvantage platform,” added Puskoor.

Using Hippo Video’s patent-pending AI Editor removes the complexity associated with scalablevideo editing, seamlessly transcribing video audio for sales teams to edit faster and createprofessional-looking videos in just a few clicks. Communication with prospective customers isalso made more impactful with the Hippo Video platform as it offers the inclusion of buttons,links to forms, polls, or call to actions inside the actual videos, providing an interactive viewingexperience for prospects while collecting invaluable feedback and insights.

With a library of pre-built templates, the company’s Video Flows feature gives users the ability torecord personal introductions and stitch them with pre-recorded videos for a tailor-fit output forevery prospect. This eliminates having to tirelessly redo videos so users can craft customizedvideos in seconds.

“Atrium has sellers scattered all over the country and not always inside the hotel where face-toface interaction is an option,” said Bryan King, vice president of sales and marketing with AtriumHospitality. “In some cases, it's the Hippo Video that creates the breakthrough between our sellerand the customer. There are hundreds of videos that we can attribute to winning hundreds ofthousands of dollars of business for our hotel.”

This funding will allow Hippo Video to expand its customer use cases across the U.S., adding tocustomers including a major European airline, Genesys, Seismic, HP, and Freshworks, whoachieved a 3X increase in response rates and a 40% shorter sales cycle by utilizing Hippo Video.Hippo Video will also continue to innovate its product portfolio, focusing on enhancements totheir varying product features.

About Hippo Video

Hippo Video’s platform – powered by generative AI – helps companies increase sales engagementwith hyper-personalized, interactive video content delivered at scale, which drives a significantincrease in meetings booked and improves win rates. Using Hippo Video’s patent-pending AIEditor increases sales teams’ productivity and efficiency so they can achieve revenue goalswithout additional resources, budgets, or tools.

About Dallas Venture Capital

DVC is a Dallas TX, US and Hyderabad, India based venture capital firm investing in cloudinfrastructure, B2B SaaS, AI/ML, mobile, XR and other emerging technologies. In addition toproviding capital and financing needs, our investment philosophy centers around guidingbusiness development, product, and technology strategy for our portfolio companies through the ‘DVC Advantage’ program to achieve successful outcomes. Operating from both the US and India,DVC creates a bridge that connects two of the largest start-up ecosystems in the world. DVC isco-founded by Dayakar Puskoor, a pioneering Dallas based venture capitalist with a record ofinvestments in 25+ companies and 9 exits to date, and Abidali Neemuchwala, the former CEO ofWipro Ltd.

For more information on DVC, please visit www.dallasvc.com.